The Power of Writing

Last Sunday Night, I got the chance to watch Boy Abunda’s TV programme in ABS-CBN called “The Bottomline” via video streaming in Pinoy Channel.TV. It was my first time to watch this episode and actually am not aware of such program till that night. The Bottomline is interesting, trending if not fearless. Boy is his usual self, a good TV Host. It goes to prove that he is not only a veteran show business entertainment host but can also tackle various controversial topics.

The guest that night is investigative journalist cum author, Marites Vitug. When you see Marites, she doesn’t look intimidating or outspoken compared to other Journalists/broadcaster like Jessica Soho, Che Che Lazaro, Maria Ressa, etc. She seems dimunitive, timid and unassuming. I guess the saying “Don’t judge the book by it’s cover” fits her to a T since she is now one of the best selling authors in the country what with her latest book “Shadow of Doubt: Probing the Supreme Court” becoming a critical and commercial success so to speak.

I have not read the controversial book yet so I can’t say much about it at this stage. However, what I like to point out in this blog post is the sheer power of writing.

History has proven that a writing can change the course of the future be it an individual, or even a nation. Dr. Jose Rizal, the Philippines’ National Hero used his various literary works to open the minds of the Filipinos and to fight for their rights during the Spanish era. These writings became the inspiration of the Katipuneros which eventually led to a full-blown revolution.

Anne Frank, the young girl originally from Frankfurt became a worldwide figure because of the publication of her diary (which was translated into many languages) detailing their life in hiding during World War II. Time Magazine eventually named her in 1999 as one of “The Most important People of the Century”.

And who would’ve think that J.K. Rowling who was literally an unknown figure before the year 1997 will gain international prominence and become a billionaire just by writing and publishing series of books about a young wizard named Harry Potter?

Nora Daza who has written and modified/ invented many Philippine recipes is considered an icon of Philippine cuisine and one of the respected cook book author.

I remembered working in a hotel group earlier- – part of their PR activity is inviting 2 or 3 well known blogger, house and dine them in the hotels for free and as an exchange, these bloggers have to write blog posts or articles about their travel experience and stay in the hotel. This goes to show how powerful their writings are in convincing would-be guests of these hotels.

Last year during the onslaught of Typhoon Ondoy, there was one shoutout in Facebook made by a Filipina based in Dubai. The exact words were  “Buti na lang am here in Dubai! Maybe so many sinners back there! So yeah deserving what happened!”. This remark is very strong and really got through the nerves of many Facebook users the fact that the calamity brought vast devastation in many parts of Luzon and it was very unexpected and the country has yet to recover from the tragedy when the remark was made. The post spread in the net like wildfire and the succeeding comments and invectives hurled at her are really so bad that you can’t take it as person though I can’t blame them for doing so because her remark is truly inconsiderate and uncalled for.

Truly, writing is a very powerful tool and good way to communicate.  Writing is a common task as we do it almost everyday. Yet no matter how common it is, there is always something new to write.

The people I mentioned above has definitely caught our attention if not touched our lives in some ways and many of them has made writing their source of income.  Some people who earn a living out of writing don’t mind destroying one’s reputation if they feel it’s worth millions of bucks without considering if the person they are writing about will be terribly affected.

At the end, can they call themselves prolific writers? I guess the key to effective writing is to do it wisely, morally and objectively and try to communicate with your target audience.

I believe by right, I am a writer too (though I literally type it in my computer and post online) which I share through my blogs. With my posts, I am giving my views and opinions on certain topics or issues as well as just conveying my random thoughts and wisdom about life in general.

I am a sentimental person. I would keep letters, cards and notes from family, friends and loved ones. Maybe because I don’t receive too many so I still have the mood and time to keep it.

On the second thought, I just love reading them over and over again. I feel good after reading the personal message they’ve specially written for me.

One of the simplest yet most powerful and touching letter I received in my lifetime comes from my niece during my recent trip back home. She handed me the letter with drawing she personally did upon learning my short vacation. I am sharing to all of you.

Keep on inspiring through your writings… so others will enjoy reading…

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Pumasyal sa Pilipinas kahit puno na ang Jeep…

Many Tourism promotions always highlight that the Philippines has 7,107 islands…Too many islands to explore right? But the million peso question is “Where are all the Tourist gone?”  According to a tourism report, tourist arrival grew to 5.2 million. This is actually a positive sign if compared to the past years but I believe this figure includes Balikbayans or Overseas Filipinos visiting Philippines for Holidays. So even with the positive figure, why does it sound like I am whining?

Thailand enjoys over 14 Million visitors a year, Singapore in March alone enjoyed a brisk arrival of 928,000 and projects tourist arrival to 12.5 million at the end of this year especially with the opening of new Integrated resorts like Resorts World Sentosa and Marina Bay Sands. Malaysia tops the list of SEA countries in terms of visitor’s arrival at about 21.5 Million in 2009.

Figures don’t  lie ayt?

Why am I highlighting these facts? Simply because the Philippines has all the factors to be the Tourism Haven in Southeast Asia (perhaps even whole Asia).

1.) We are the 2nd largest English-speaking nation in Asia (2nd to India). Everywhere you go even on the boondocks, locals can more or less communicate or understand English. Very Tourist friendly. In Thailand, some of those working in the hotels or restaurants cannot converse fluently in English. But Tourist still flock.

2.) We have the Sun, Sea, Sand and smiles. Activities and attractions are endless. Boracay still remains a big draw to tourist with its talcum powder-like sand and party atmosphere all day and night. Palawan is simply the best and so is Bohol, and Batanes, and Camiguin and Cebu and Davao..the list goes on and on.

3.) We are a melting pot of cultures. It’s true some countries have very strong and easily recognizable culture and heritage like that of China, India, Japan, Thailand. However our uniqueness lies on so many cultures and traditions to explore and experience at such a smaller place than the former mentioned places.

4.) We have several of the biggest shopping malls in the World. The newly renovated SM City North EDSA is the 3rd biggest mall in the world. SM Mall of Asia, SM Megamall and many others are also included in the biggest mall list.  Why simply can’t we be the Shopping Haven of Asia? Why are so many Pinoy businessmen into retail business buy clothes and accessories in Bangkok, Hong Kong or mainland China?

5.) Our country has the geographic advantage.  We are in the heart of Asia and the Pacific. Easily accessible to the rest of the world.

On the other hand, there are also critical reasons why we do not get the numbers that we want:

1.) Lack of infrastructure- our Airports and sea ports cannot compete with our neighbors. Singapore, Bangkok, Hong Kong, Incheon Airports are highly recognized for efficient service, cleanliness and all the awards you can think of. Not to mention the size of these airport are simply humongous. Our road network also needs face lift. Few years ago, I was on the way to the Underground River in Puerto Princesa. The scenery is simply breath taking if not out of this world. Imagine a river traversing under a mountain and tourist is underneath this mountain for about 45 minutes going in and another 45 minutes going out. Really awesome. But to reach that spot, you have to travel by land for about 2 hours from the city and an hour of which is on a very bumpy road. The tour guide would always joke it is a natural body massage cos you are literally shaken and twisted by the rough road. Even thousands of tourist flock the Underground River, the road badly needs cementing or even asphalt for many years now.

Our public transport like MRT, LRT and even Bus or Jeepney transport are not tourist friendly. Either it is too crowded, or needs to be pulled to the garage especially a lot of public Buses and taxis.

2.) Lack of Promotion. Some months ago, I was dining in a Seafood Restaurant in Bangkok with a friend and beside our table are a couple of Hong Kong citizens. We tried to be friendly and asked if it is their first time in Bangkok and what is the purpose of their trip. We were surprised on their answer. They said it was not their first time and the purpose of their trip is just to eat Seafoods! WTF! Eating seafoods but you have to spend on airfare, hotel and travel 3 hours? But it is understandable because seafood in Hong Kong is very expensive. They can enjoy seafood dinner ever day or night while they are in Bangkok but the price is nothing compared to having just one full seafood meal in their country. And Thailand is actually earning a lot on Culinary Tourism. Cooking schools in Chiang Mai are very popular. Thai cuisine has been one of the factors why tourist visit this country.

Malaysia is very good in their PR campaigns to promote their tourist spots. Every time I meet a foreigner and I told them I am from Philippines or Manila, they usually ask me, what can you do in Manila or Philippines? Is Manila in an Island or near the beach? Many other questions. It is due to the fact that our Tourism related campaign is either insufficient or lacking of magnets to lure the tourists.

3.) Traveling in the Philippines is expensive. It is good now that Cebu Pacific has started the trend of budget airfare across the country which paved the way for the healthy growth of Domestic Tourism. Hotel accommodations in tourist spots in the Philippines are very expensive and so are foods and souvenirs in these areas. Going back to my story earlier about the couple traveling to Bangkok just to eat, I believe many of our fresh sea foods are being exported to Hong Kong, Japan, China and nearby countries wherein the prices if served on the table are triple or quadruple than the local price before being sent overseas. If we can only find a way for these seafoods or even fruits to be enjoyed here in the Philippines and no need to be sent for export, not only will the prices be cheaper but everyone will be able to enjoy (tourist and locals alike). If tourist go to the Philippines, airlines will be full, hotels will be occupied, restaurants can cook. Many establishments will benefit.

There are many more advantage and disadvantages. Maybe my blog is not enough. However, I still believe our country is great and we can show it to the world. The Aquino administration is coming in and there was a recent controversy about a rumor that President-elect Noynoy Aquino is considering Talent Manager, Boy Abunda to become the next Department of Tourism Secretary which got some nods and some flak from supporters and critics alike. But come to think of it, why not put former DOT Secretary Richard Gordon in this post again? Not so familiar if the law would allow it, but if this is possible then he is the best man for this post since he is outgoing Senator anyway and I believe he performed well during his stint in the DOT or even at Subic Bay Metropolitan Authority. Btw, He was my Presidential bet. Unfortunately, he lost.

Tourism is very important. Tourism creates business. Tourism brings money to our coffers and contributes to our GDP. I just wish the time would come that tourist arrivals will full our sights to the rafters similar to the picture above..and so us OFW will not have to work abroad cos many jobs are waiting for us.

So bring in the millions (of tourists).  🙂